The problem
What does each employee need to streamline workflows and boost productivity? What apps support these workflows? What policies keep devices secure and compliant with industry regulations? We used insight from thousands of deployments and a partnership with Apple to solve these questions. In the form of a simple wizard, industry templates help IT admins can easily deliver the right mobile ecosystem to the right users.
The Team
I was the lead product designer on a team made of front and back-end developers, QAs, User Experience Researcher and a Project Manager.
Project Scope
To select these industries, we needed help from the marketing and sales teams. These industries must have use cases where iPads could increase workers’ mobility. We identified 5 such industries for the first phase of the project.
The Design Process
The goal of Industry Templates was simple: to allow admins to set up apps and policies, and to assign them to a group of users. However, this was easier said than done, since the AirWatch console is very complicated and has multiple dependencies affecting every component. Some of the design decisions I encountered were around the following flows:

Adding Apps
When digging deeper into how apps are added, I had three types of apps to consider:
- Pre-selected apps which were required for each workflow
- Public apps from the app store
- Internal apps that admins can add
I understood the different requirements for each type of app and how the added app would tie into our backend. More importantly, I had to
ensure that selections were made clear and account for edge cases such as having more than 10 apps being added.
Restrictions and Policies
AirWatch has different restrictions and policies, but for a user, this distinction wasn’t that important. I decided to simplify the flow by having a single section for both. Since all these also exist in another place in the console, it was important to make distinct statuses visible such as available, default and modified.
Adding users
Adding users presented another challenge to the flow. Again, users are stored in a different location which created some technical challenges to this process. I had to work within these constraints so that admins can search for pre-existing user groups and individual users, add them and then display them.
Understanding the why with user research
Once we had our flow ready, we decided to test it, with a focus on the healthcare industry. Our assumption was that the usability issues for templates would be similar across industries. We conducted moderated tests with all our participants.
Test Design
- Each participant was given their role as a healthcare admin, background situation, and a goal.
- They were provided with a prototype to freely interact with.
- We observed them as they completed tasks and completed the session with a semi-structured discussion.
Feedback
The Results
Industry Templates was announced in the VMware AirWatch Connect conference in September 2016 with a live preview of the designs. It was launched as one of the biggest updates in the AirWatch 8.3 release in February 2016.
Some more coverage of the release:
- AirWatch 8.3 released with focus on IT transparency
- VMware AirWatch 8.3 Release Includes Enhanced Security Functionality
- VMware is announcing AirWatch 8.3 today, and the main themes are single sign-on and user privacy.
An unexpected lasting impact
The illustration style I introduced in this project was well received by VMWare leadership. I carried this style over in additional projects and once I left, visual designers continued to use this style in following projects.